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Once a player reaches the highest accessible arena for their current card levels, the daily grind can become incredibly repetitive.
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Instead of fighting purely for personal glory and rank, you are battling to secure resources and prestige for fifty other people.
+The Glue That Holds the Game Together
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When you belong to a tight-knit guild, you log in daily not just to play the game, but to see your friends.
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This social anchor is the single most effective player retention tool available to game developers.
+It artificially diversifies the meta.It is a safe learning environment.The social bonds forged in clan wars often extend to other games and platforms.
+The Economic Rewards
+
For free-to-play players, winning these clan wars is the absolute fastest way to progress their accounts.
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Conversely, missing your war attacks usually results in being kicked from the clan, losing access to this massive economic engine.
+Player ProfileContributionThe CarryExpected to win the hardest matchups and provide deck-building advice to the lower ranksThe Casual PlayerExpected to consistently complete all daily tasks and maximize collection day contributions, even if they lose the final battle
+What's Next for Guilds?
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We are seeing the introduction of massive, persistent clan maps where guilds physically move armies to conquer territory.
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Find a guild, fly their banner, and crush your enemies together.
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